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Pramod Pandey

Managing Partner


Pramod Armed with a graduate degree from Mumbai University. He started career with Indian Market Research Industry and began his career as a freelance interviewer and over his 18 years career has mentored both field and project management functions across various levels, with multiple leading agencies (ORG-MARG, Nielsen, Firefly).

As Managing Partner, he drives best practices in multi-country projects, Project Management Field Management, Vendor Management and leads a cross-location team.

He is passionate about Market Research and its ability to drive critical business decisions for clients.

Pramod enjoys Travel, Food and exploring different cultures. He enjoys watching movies, also loves staying in touch with Technology

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Nitin Mishra

Sr. Manager International Business Development


Nitin Armed with a Post graduate degree from Punjab Technical University. In the short span of 6 years managed various projects successfully and during the course gaining awareness, knowledge, Skill…

His career graph started as Client servicing at Nielsen then moved to Hansa Research where he was Managing International Project management.

As Sr. Manager International Business Development, his vision narrowed to International Business Development in multi-country projects like Project Management, Field Management, Vendor Management and leads a cross-location team.

He is passionate about Market Research and its ability to drive critical business decisions for clients.

Nitin He loves to travel and discover new places and enjoys Cooking.

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Azaan Teki

Senior Consultant Qualitative Research


Azaan has a Master’s degree in Marketing in Management Studies.

Over the years, Azaan has gained diverse and in-depth experience across different categories from FMCG to Sports to media and technology.

His experience includes conducting Communication, Exploratory, New product development, Packaging, Brand equity and Concept development research programs Among the clients. Azaan has worked with over the years: HUL, Star Sports, Coke, Viacom, Google, Cadbury, Pidilite, Racold, Manyavar, Aditya Birla Group, ICICI, HDFC etc.

After 3 years of pure Qualitative experience at Firefly, Azaan embraced his entrepreneurial spirit and started working as a freelancer for top research agencies like Third Eye, Ipsos and RSB research.

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Saahil Kapoor

Senior Consultant Qualitative Research


Saahil has a Master’s degree in Hotel Management Studies.

Experience with implementing & conducting digital research techniques such as WhatsApp diaries for Idea developments and richer consumer insights.

His experience includes Ad testing tools such as Zooms & Pre-Link Co-ordinated and delivered high standards of reporting for Qualitative- Quantitative studies. Presented findings to all levels of management.

Among the clients Saahil has worked with Viacom 18, Kraft Heinz, Johnson & Johnson, Axis Bank, HUL, Emami, Tata Motors, Gulf and Godrej, Aegon Life, Star sports, Aditya Birla, HDFC Life, Saatchi & Saatchi, Abbot, Renault etc.

Saahil enjoys moderation and report writing. He likes playing football.